Jay Z and Beyonce Start Vegan Challenge For Jay’s 44th Birthday

21 February 2014

Jay Z is cutting out the meat and animal products! He’s ready to live a healthier lifestyle!

Earlier today, ahead of his birthday, he posted a note to his fans revealing that he had embarked on a 22-day vegan challenge in hopes that his new diet would stick.  And he has recruited Beyonce to partake in the challenge with him.

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual

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